Senior Creative, Raleigh, NC
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Klee.Life

Klee.Life

Role: Art Direction, Branding, UI/UX
Goal: Create a one-stop-shop for local, sustainable, and affordable shopping.
Duration: 3 months

When an ex-coworker, and friend, offered me the opportunity to be a part of a promising new business, I jumped at the chance. After weeks of research on the space, competitors, and design trends, I designed an exhaustive brand book for our new endeavor.
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The time spent developing the brand book translated into a seamless build-out of the website. I worked one-on-one with a talented developer to create a scrollable offers board combining eco-friendly shopping, deal hunting, and social media.
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The result was a beautiful website that was easy-to-use, encouraged exploration, and provided value during every visit. In addition, I wanted users to feel like it was their own special place on the internet.
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To assist in increasing our reach, I created a display campaign that encompassed the look and feel of the site. With the help of my copywriter partner, we came up with a series of banners that were attractive, fun, and inviting.
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As the site expanded, we developed a mobile version of the website that focused on promotional coupon codes. For many businesses, this was their first opportunity to gain new customers through online offers.
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One of my favorite things to do as a designer is a build a brand from the ground up. I love helping entrepreneurs bring their business ideas to life.