Klee.Life
Role: Art Direction, Branding, UI/UX
Goal: Create a one-stop-shop for local, sustainable, and affordable shopping.
Duration: 3 months
“When an ex-coworker, and friend, offered me the opportunity to be a part of a promising new business, I jumped at the chance. After weeks of research on the space, competitors, and design trends, I designed an exhaustive brand book for our new endeavor.”
“The time spent developing the brand book translated into a seamless build-out of the website. I worked one-on-one with a talented developer to create a scrollable offers board combining eco-friendly shopping, deal hunting, and social media.”
“The result was a beautiful website that was easy-to-use, encouraged exploration, and provided value during every visit. In addition, I wanted users to feel like it was their own special place on the internet.”
“To assist in increasing our reach, I created a display campaign that encompassed the look and feel of the site. With the help of my copywriter partner, we came up with a series of banners that were attractive, fun, and inviting.”
“As the site expanded, we developed a mobile version of the website that focused on promotional coupon codes. For many businesses, this was their first opportunity to gain new customers through online offers.”
“One of my favorite things to do as a designer is a build a brand from the ground up. I love helping entrepreneurs bring their business ideas to life.”